Class 111 - This week we discusses the topic of revenue generation; price and compentative advantage and how that relates to ways your will market yourself and your business. We also discussed the importance of tracking your accounts receivables. Remember revenues are not cash and cash is king so it is vital that you know what your makes up your accounts receiveable aging.
Please comment on the following:
In regard to completing the revenue template...how you will determine:
how many new pts each month?
how much will you charge for each of your services?
how often will you see your patients?
how many patients do you need in your patient pool?
how will you determine your patent attrition rate?
The second topic to comment on will be:
What specific marketing and advertising plans will you do the first 3-6 months of practice to meet your goals stated above? Be specific to the process. If you plan to host a health talk...what specifically does this mean and how exactly will you do this...
Comments are by "even" teams and due January 3rd. Have a safe and happy holiday break!
Alexis
1. How many new patients each month?
ReplyDeleteWe as a group are striving to accumulate 3/5 patients per week. If we are successful in accomplishing this task then we are projecting near 12/15 patients per month. Once our office doors open the main goal is to get as many patients as possible for that specific chiropractor. Not all chiropractors want to see 500 patients per/week and not all chiropractors want to see 20 patients per/week.
2. How much will you charge for each of your services? After discussion with the group we found that each of our prices varied based on geographic location and economic income within the community. Nonetheless here are some averages.
Spinal 1-2 regions- $30
Spinal 3-4 regions- $35
Spinal 5 regions- $40
Extremity adjusting- $30
Physical Exam- $60
X-ray- $75
3. How often will you see your patients? As we all know each patient should be treated pertaining to their particular management plan. Each patient will have their own plan. Some patients will have acute conditions others chronic and some patients just want preventive and wellness care. Based on these scenarios it will give the chiropractor a better idea on how often they should scheduled the patients.
4.How many patients do you need in your patient pool? We hope to eventually have thousands of patients. Obviously we all need to start somewhere though and therefore we are hoping to get to the hundreds just to survive and pay bills. Overtime we will reach our goal of the thousands with hard work and being a great chiropractor.
5. How will you determine your patient attrition rate? We will have a system uploaded onto our computers that will show the progress and information of all our patients. Therefore the system will automatically update the staff with vital information pertaining to the patient. It is important to note that although these systems are very efficient most of them are not cheap and can be very expensive.
What specific marketing and advertising plans will you do the first 3-6 months of practice to meet your goals stated above?
We believe it is essential to market yourself in the community. Therefore sponsoring and dedicating your time to sports teams in the community such as basketball,softball,football and is an essential way to meet people and relay the chiropractic message. We believe for some of us that spinal screenings at a local health store with a chiropractic booth providing information about profession is another great way to educate the community. We feel as though having your name in the phone book and newspaper is another way to have your name available to the public. We also believe having your business card displayed in other business offices is a great way to promote you likability to people.
Group 30 Sampson,Andrew,Thad,Brett
How many new patients each month? We are striving to accumulate 15 patients per month in the beginning to survive and pay bills.
ReplyDeleteHow much will you charge for each of your services? 1-2 regions-$35, 3-4 regions $40, 5 regions $50, physical exam-$60, X-ray $75
How many patients do you need in your patient pool? We are striving for thousands of patients, but in the beginning we will need to see at least 25 patients per week to survive and pay for the overhead.
How will you determine your patent attrition rate? We are going to have a system uploaded onto our computers. This is cost effective but this system will automatically provide the chiropractor with all the necessary information pertaining to your patients.
What specific marketing and advertising plans will you do the first 3-6 months of practice to meet your goals stated above? We plan to be involved within the community and sponsor sports team and show support at the games. We plan to have our name in the newspaper as well as the phone book which can be expensive. We will also have our business cards displayed in other business settings in which we made relationships with the owners and employees. We also feel that for some chiropractors that spinal screenings in a local health store with a booth displaying chiropractic information is a great way to educate the community.
Team 30 Sampson,Andrew,Thad,Brett
How many new patients each month? We are striving to accumulate 15 patients per month in the beginning to survive and pay bills.
ReplyDeleteHow much will you charge for each of your services? 1-2 regions-$35, 3-4 regions $40, 5 regions $50, physical exam-$60, X-ray $75
How many patients do you need in your patient pool? We are striving for thousands of patients, but in the beginning we will need to see at least 25 patients per week to survive and pay for the overhead.
How will you determine your patent attrition rate? We are going to have a system uploaded onto our computers. This is cost effective but this system will automatically provide the chiropractor will all the necessary information pertaining to your patients.
What specific marketing and advertising plans will you do the first 3-6 months of practice to meet your goals stated above? We plan to be involved within the community and sponsor sports team and show support at the games. We plan to have our name in the newspaper as well as the phone book. We will also have our cards displayed in other business settings in which we made relationships with the owners and employees. We also feel that for some chiropractors that spinal screenings in a local health store with a booth displaying chiropractic information is a great way to educate the community.
Team 30 Sampson,Andrew,Thad,Brett
How many new patients each month? We figure the first month we will conservatively see 5 patients, that will increase until we are seeing 30 new patients per month by year 3
ReplyDeleteHow much will you charge for each of your services? 1-2 regions-$40, 3-4 regions $45, 5 regions $50, physical exam-$100
How many patients do you need in your patient pool? We too are striving for thousands of patients, but we will need to bill at least $50/hr to break even after paying ourselves.
How will you determine your patent attrition rate? We will be utilizing chirotouch which will keep track of those figures automatically for us. It will give us automatic notifications of patients who haven't been seen in x amount of time.
What specific marketing and advertising plans will you do the first 3-6 months of practice to meet your goals stated above? We will conduct door-to-door campaign to introduce ourselves to the neighborhoods surrounding the clinic. We will provide free stretches and soft tissue treatment at local runs and athletic events. We also plan on giving health talks to local schools and businesses. Along with that we plan on instructing classes at local gyms.
Team 25 Brady, Carrie, Tom, Josh and Ryan
Team 10
ReplyDeletehow many new pts each month? We are hoping to see at least 3 new patients every week which would mean that we would see about 15 new patients a month.
how much will you charge for each of your services? Physical Exams: $70-105 depending on the number of areas of complaint and time spent.
1-2 regions: $40 3-4 regions: $45 5 regions: $50 Full spine X-rays: $90
We will give a 15% discount to people who pay in full up front.
how often will you see your patients? Each patient is going to require a different plan of care. Depending on how long the problem has been present, what the problem is and it's plan of treatment will determine how often the patient needs to be seen.
how many patients do you need in your patient pool? Ideally, we would like to have thousands of patients in our pool within our first few years of practice. In order to get any profit we would like to see a consistent number of 30 patients every week.
how will you determine your patent attrition rate? Through our computer system, Compulink’s Chiropractic Advantage, we will have all patient information and practice management tools necessary. The software will automatically calculate our patient attrition rate for us.
We believe that with our skills and services our patients will be a big selling point for our business. We plan on building our own website that will be advertised throughout our office and possibly through the local radio station for the first couple of months we are open. We also plan to be active in the community especially through our children's school district by joining the school board and the PTA.
How many new pts each month? With the internal and external marketing we are doing we would like to realistically see an average of 10 new patients each week or 40 new patients per month throughout the year. We realize certain times of the year are busier than others so we will keep track of this through a 6 week average to make sure we are on target of attaining this goal.
ReplyDeleteHow much will you charge for each of your services?
A standard office visit will be $45, and will include adjustment and any additional manual traction, cryotherapy, and additional modalities that a patient may require. As patient progresses further through care, passive modalities will likely decrease and they would become more actively involved in their care. Prescribed home excercises for stretching and strengthening would occur and office visit time would be slightly decreased but the standard $45 office visit fee would still remain.
How often will you see your patients? Each patient will be different depending on their individual situation and severity of their condition but the standard care plan would likely be 3x/week for 6 weeks,2x/week for 8 weeks and 1x/week for 6 weeks. A focused reexamination would be done after every 30 days under care or if the condition changes for the worse or a new condition arises. We would then take another x-ray after the 40th visit or about the 5th month.
How many patients do you need in your patient pool? Obviously the more people under regular chiropractic care the better, but in order to keep our doors open and lights on we will need between 500-600 active patients in our patient pool. As patients progress further through care they may only be seen once every month depending on how long they can hold their adjustments. So frequency at the later stages of care will greatly decrease. The hope would be that we provide them with superior service, and exceed all expectations clinically so that they in turn tell their friends and family of the great job we do in our clinic.
how will you determine your patent attrition rate?
We will have all information as to the average amount of visits each patient coming into our office stays for. We will then total up all of the visits and divide that by the number of patients to give us our patient visit average. We then know that we see each patient on average for say 40 visits, which would be similar to the rate of patient attrition.
What specific marketing and advertising plans will you do the first 3-6 months of practice to meet your goals stated above?
The first 3-6 months we will obviously be trying to keep costs low, but likely will start with a newspaper advertisement with a new initial exam special of some sort. Also would like to get in to do a health talk at the local library or grocery store focusing on topics that affect large numbers of people such as diet and weight loss. Internally we can do a draw for a big ticket item such as a flat screen tv, whereby every patient you refer to the office you get to enter a draw for the big prize.
Team 22: Patrick Lin, Danielle Strama, Matt Phinney, Emily Picha, Bailey Schultz
TEAM 8 Part 1
ReplyDeleteQ: In regard to completing the revenue template...how you will determine: how many new patients each month?
I will determine the amount of new patients needed based on expenses. There will be a bare minimum of new patients based on business operating costs which include rent, utilities, office equipment, employee salary (including the owner’s salary), and leases.
Q: How much will you charge for each of your services?
The services charged in the office will only include chiropractic spinal manipulation. The office acknowledges that the body is a powerful machine that will take care of you and heal naturally, if you take the proper steps to ensure true health. On a daily basis your body regenerates over one hundred billion new cells, your lungs renew themselves every sixty days, your skin every fourteen days and you even get a new heart every ninety days. By going beyond the stereotypical models used in medical, chiropractic or general wellness environments, our office focuses on a well-rounded model that focuses on five core “Essentials” that are necessary for your overall health and well-being: mind, nerve supply, quality nutrition, oxygen and lean muscle, and avoidance of toxins (1). These essentials will be addressed through the use of workshops available to all the patients in the office, excluding patients that pay per visit.
The following price strategy will be used for corrective care (maintenance care is not listed but is about half the cost of corrective care):
1) Family care plans
a) Yearly (greatest amount of savings)
b) Six month plan
c) Monthly
d) Per visit
2) Insurance/Workman’s Compensation
a) Insurance will be taken, but will not be the primary form of compensation
3) Suggested price
a) Yearly plan = single $4100; family $2050 for each additional member
b) Six Month Plan = Single, $2160: family, $1080 each additional member
c) Monthly = single, $400: family, $200 each additional member
d) Per visit (including insurance) $60/visit/person: children (under 14) $35/visit.
Q: How often will you see your patients?
The patients in the office will fall into one of two categories: corrective care or maintenance care.
Corrective care focuses on the long-lasting benefits. Many patients go to a chiropractor occasionally for symptom relief. Once the symptoms are relieved, they discontinue care before the correction of the cause of symptoms is complete. By keeping care affordable, patients can afford a corrective plan of care through to its end. During the corrective care phase patients will be in the office on average 3x/week until proper curves are established or until no further progress is made.
Maintenance care focuses on maintaining the correction that was made in the previous phase of care. There are three types of maintenance patients:
Patient Number 1: Receives adjustments whenever recommended and does absolutely no cervical extension traction, postural exercises, or anything to promote full spinal correction. This patient will need 6 – 10 adjustments per month to maintain correction.
Patient Number 2: Receives adjustments when recommended and does a little to help assist in correction in regards to cervical extension traction and postural exercises, and better lifestyle (nutrition, exercise, no medication). This patient will need 4 – 6 adjustments per month lifetime to maintain correction.
Patient Number 3: Receives adjustments when recommended and fully participates with correction in terms of cervical extension traction, postural exercises, and lifestyle. This patient will need only 1 – 4 adjustments a month lifetime to maintain correction.
Q: How many patients do you need in your patient pool?
Assuming my patient pool is established a year into practice and each patient is on a maintenance care plan (which is usually half the price of a corrective care plan); the office would need 100 patients in the patient pool.
TEAM 8 Part 2
ReplyDeleteQ: How will you determine your patient attrition rate?
The office will use the following formula listed below:
ATTRITION RATE = ((number of attritions x 100) / (actual patients + new patients)) /100.
Q: What specific marketing and advertising plans will you do the first 3-6 months of practice to meet your goals stated above?
i. List 3 things you will do 3-months prior to opening the practice
1. As we are preparing to open our office there are several things we will be doing to make ourselves and our office known to the community. Three months prior to opening we would get an add put into the yellow pages with our business contact information. We will also start promoting our grand opening to other local businesses, clubs and organizations around the community, and start to build relationships with other health professionals in the area. In addition we will begin to looking into and setting up screening locations and events including a mall booth.
ii. List 3 things you will do the first 3-months in the practice
1. During the first three months of practice we will be doing screenings in the community especially at our mall booth. We will promote and run our grand opening. Furthermore we will do advanced talks on health topics for businesses in the community including health food stores, schools, fire department, etc.
iii. List 3 things you will do the next 3-months in the practice (up to 6-months)
1. From 3-6 months we would hold a makeover for patients and guests where we would teach proper nutrition, exercise and spinal health to transform health. We would conduct a patient appreciation day honoring and giving back to our existing patients along with giving them invitations for their friends for free health checks in the office that day. We would also start to get involved with local sports teams of any age and work on becoming team doctors for various teams and sports.
How many new patients each month? We expect to see 4-5 new patients per month after opening a practice for the first three to six months. After increasing revenue and marketing, the number of new patients seen per month should increase to 10-20 each month by the end of the year.
ReplyDeleteHow much will you charge for each of your services? We will charge $40 for 1-2 regions, $45 for 3-4 regions, and $50 for 5+regions. Any number of regions adjusted with an extremity will add $10. An extremity adjustment alone will cost $30.
How often will you see your patients? Each patient management plan will be different. If there is an acute condition that has no contraindications to adjusting, we would see the patient 2-3x/wk for 2 weeks, then 2x/wk for 4wks. After 6wks we would reevaluate the condition and adjust the management plan accordingly.
How many patients do you need in your patient pool? The more patients the better of course. If we are planning on seeing five new patients each month for the first six months, we hope to see at least thirty patients in management plans by the mid point of the year. By the end of the year, we hope to see at least 100 patients under care.
How will you determine your patient attrition rate? Econnect by Future Health has efficiency applications that will calculate things like the attrition rate for us.
Marketing and advertising plans for the first 3-6 months? The best way to advertise our new business is to get involved in the community. This can be as little as helping out at your local church or sponsoring a little league team. Volunteering time at a local gym could also generate new clients. We could also write a health article for the local newspaper, or place an advertisement for an open house.
Group 20: Duane, Cole, Jon, Taylor, Alex
Team #4
ReplyDeleteHow many new patients/month?
The number of new patients per month is based upon the total practice expenses. Once the expenses are determined the total practice income necessary to stay open may be projected. It is necessary to calculate the patient visit average and also the average dollars collected per patient to factor into the practice income. After determining these variables we can determine how many new patients are needed. Estimated new patients/month initially for our practice is 20.
How much will you charge for each of your services?
The charges are based on what is usual and customary for the office region. This will influence insurance reimbursement. For manipulations of 1-2 regions: $45, 3-4 regions: $56, Physical exams: $98, x-rays; $100.
How often will you see your patients?
This is difficult to predict because the economics of a practice should not be driven by the patient load. Appropriate care is based on the ethical handling of each patient's condition. There are many variables influencing treatment plans. The general model that we would follow is based on the acuteness/severity of the condition. For a severe case we would treat the patient daily for 2 wks followed by a re-examination. For a moderate case we would treat 3x/wk for 4 wks followed by a re-exam. For a mild case we would treat for 1-2x/wk for 4 wks. During the treatment we would be looking for complicating factors, patient progress, and assessing general response to care. The frequency of the care would be tapered with the improvement of subjective/objective measures. The patients condition at the time of the re-exam will dictate the need for referral for further diagnostic imaging, adjunctive therapy, and/or specialty consultation.
How many patients do you need in your patient pool?
We would also like to have as large of an active patient pool as possible. In order to covered the projected total practice expenses though we estimate that we would need 500 active patients.
How will you determine your patient attrition rate?
We will calculate our patient attrition rate by compiling a list of patients who stopped coming into the office in years 1, 2 and 3. We will then calculate the attrition rate for each year by dividing the number of patients that left the office by the total number of patients we treated in the past year.
What marketing plans in the first 3-6 months will you implement?
We will join a local professional networking group to create a referral base. We will utilize advertising media such as newspaper ads, and social networking groups like Twitter, Facebook, and LinkedIn. We will give informative chiropractic lay lectures at the local massage therapy school and also to medical staffing students at vocational colleges. The office will offer patient referral incentives including Starbucks gift cards to existing patients when they refer new patients, and also complementary initial exams to new patients.
Team 12
ReplyDeleteQ: How many new patients per month?
Conservatively, we would like to see around 8-10 new patients every week for at least the first year. After several years of operation, if we have a large number of wellness patients seen every week the number of new patients each week could be acceptable at a lower level such as 5 or 6 and we could still keep up a typical weekly office visit average.
Q: How much will you charge for your services?
We would like to see an average office visit bring in about $45. 1-2 regions $40, 3-4 regions $50, full spine sectional x-rays $120, and physicals $85. This puts a new patient visit with a physical, adjustment, and x-rays around the $250 dollar range.
Q: How often will you see your patients?
Every patient will be different. With acute cases we would want to see the patient 2-3 times a week for the first few weeks. If the patient is showing good progression then the number of visits can be altered appropriately. With a chronic case we may not see the patient as intensely for the first few weeks, but with the possibility of a slower progression, or even regression, we would not step back the number of visits as quickly.
Q: How many patients do you need in your patient pool?
Once the practice is established it would be necessary to have about 500-700 patients in the patient pool. Even if we saw 15% of these patients only once a week that would still be a 75-105 patient visit average per week.
Q: How will you determine you patient attrition rate?
Every 6 months we will form a list of patients that have not been seen in the office in that time frame. This will be compared to the number of new patients that have been accumulated over that same time period to ascertain whether the rate of patient attrition is at an acceptable level.
Q: What specific marketing and advertising plans will you do the first 3-6 months of practice to meet your goals stated above?
The initial period will consist of much more face time out in the community. Whether this be geared toward the public (such as health screenings), or toward other business leaders in the community (business lunches), less time will be spent in the office than after this initial period. This will be supplemented with traditional media such as TV ads or a Yellowpages section as well as a website and a presence in social media which will continue after the initial 3-6 months of practice.
How many new patients each month?
ReplyDeleteThe number of new patients per month will be determined after the total expenses for the clinic has been calculated. Once all office expenses have been taken into account we can now make a better estimation on how many new patients are needed to keep the practice a float .We are estimating than we need to see roughly 15-20 new patients/month.
How much will you charge for each of your services?
The price per 10 min visit will be $55 this will include chiropractic adjustment, nutritional counseling, as well as different modalities. If the patient requires more time spent with the doctor an additional 15 dollars will be charged for an addition 10 min
How often will you see each patient?
How often the patient will be seen will be determined by the severity as well as how acute the symptoms are. For a standard new patient that is in severe pain, he or she will be seen 3x a week for the first 2 weeks than on the 3rd and 4th week the number of visits will be reduced to 2x a week. Adjustment in the number of visit will be made as the patient progresses.
How many patients do you need in your patient pool?
To pay for the total office expenses it is estimated that we need roughly 500-600 patients in our patient pool.
How will you determine the patient attrition rate?
In order to determine the patient attrition rate we will research and select one of the software that is currently available so the clinic will have a efficient way to know what patient comes keeps there appointments, who has stopped coming in to the clinic, etc.
What marketing plans in the first 3-6 months will you implement?
In the first 3-6 month we will be focusing mainly on getting our name out into the community and in order to do this we will hold free events such as teacher appreciation day as well as kid’s days at the office. We also try to take part in other community events. Another thing that we will implement in the first 3-6 month is getting to know the other local health care professionals in the area by inviting them to a open house at the clinic so they can get a better understanding aboutwhat our clinic has to offer.
group 26
Team 14
ReplyDeleteThe number of new patients we would need to see each month will be dependent on the income needed to meet expenses. On average, we would like to see at 5-7 new patients per week for the first few months. The charge for our services will be based on analysis of our local market, including the allowable charges set by managed care plans. We estimated the charge per per adjusting visit at $40-50. We will see each patient based on his or her specific care needs, but generally a new patient with an acute condition might be seen 2-3 times per week for the first 2 weeks, 1x week for the next 2 weeks, 1x every other week for 4 weeks. The number of patients needed in the patient pool will be dependent upon the estimated number of times a patient receives care in a given year and how many patients can be seen each day. We would like to develop a patient pool of at least 600-800 patients. Patient attrition will be determined by the number of patients who have discontinued their course of care compared to the total number of patients treated. This figure will be calculated quarterly.
In order to gain new patients, marketing and advertising plans will include direct mailing to personal contacts like family, friends and associates to notify them of the location and will be sent out via email and direct mail featuring education on common chiropractic complaints. We will give health talks over the lunch hour at local businesses featuring common chiropractic complaints, and at local schools to educate on nutrition, posture, exercise. All new patients will be offered a free health care class to encourage continuation with the course of care and provide education on the benefits of chiropractic.
Group 32-
ReplyDeleteHow many N/p/mon?
A conservative estimate would be 20/mon and this will be the number we use when calculating numbers for the bank. After 6 months we would hope to jump up to 30-40, but feel that conservative is better when projecting income while applying for a loan.
Charges?
A physical would be between $50-$100 depedning on the extensiveness. Each n/p would recieve a full comprehensive evaluation which is valued at $100. 1-2 regions - $40, 3,4 regions - $50, extraspinal - $15. Soft Tissue - additional $15 for one unit. X-rays will be sent out and a reading fee of $10/x-ray will be charged as a reading fee.
#visits?
What each patient needs. Current literature supports 2-3 x's a week for acute cases; however, every person is different. I would say that on average 4-5 visits in the first month and 1-3 for the second. Little to no visits after that unless they flare up their initial complaint again.
Patient Pool:
500-600 active patient will be needed in order provide the projected income. Our pool will be closter to 700 because of the nature of the practice and lack of hard sell for wellness care. It will be available, but our practice will target an audience that has not been to a chiropractor because of the rumor that they have to continue coming for the rest of their life.
Patient atrition rate will be determined yearly. We feel that it is important to quantify definitions of active patient, inactive patient, and conditional patient. Active patient - patient that averages 8-12 visits a year.
Inactive Pt - a patient that averages 4-8 visits a year.
Conditional patient - patient that comes in less than 4 visits a year.
Attrition rate will be determined by assessing the population of patient residing in each group. Another statistice will be generated for a group that has not been in a year. This will be tracked by the software that my office will use.
Marketing?
We decided that a grassroots campaign is the way to go. Speaking at numerous engagements, 3/wk will allow face time with community members and exposure while sharing valuable information with the public. The specifics of the target cannot be shared as each group member has a different target. We also agreed that web presance in the form of facebook and a webpage is important and an inexpensive way to generate interest.
CJ Team 16
ReplyDeleteHow many new patients per month?
The first month will have the fewest number of new patients, but as the business name is spread through advertisement and word-of-mouth, the new-patient rate should increase. A goal of 15 new patients is set for month 1, and within 6 months time, our goal will be 30 new patients per month.
Charges
Each new patient will receive a full physical and comprehensive exam at a set rate of $75. Adjustment will be a set rate of $45. Re-evaluations on existing patients will be a set rate of $50. PT will range from $15-25, depending on service. Patients will be sent out for any needed Xrays.
Visits
Depending on the severity of the problem, acute vs chronic, a patient could be seen from 1-3x/week to 1-2x/month. This also depends on patient compliance; it is ultimately up to the patient.
Patient Pool
Our goal is to have 400 active patient files. Approximately 200 of those active patients will be seen at least once per week for treatment plans. The other 200 patients will be of spinal wellness, and will be seen about 1x/month. A final patient visit average of 250 visits per week.
Patient attrition rate
We will be using a software system such as, chirotouch, which will automatically organize each patients dates and number of visits. The program will be set at a specific time period, in which it will alert the user of any inactive patients.
Marketing
After graduation, we will volunteer with community activities and events to introduce ourselves and give the public a chance to get to know who we are and what we have to offer to their community. Once our name and office are known, we will give free health talks to explain the science and philosophy behind chiropractic
Q: How many new patients each month? Based on the size of our populations of the communities we are going into, our goal is to have 20 new patients per month starting out and once we are established our goal will be 30 per month.
ReplyDeleteQ: How much will you charge for each of your services? It will be based on our regions we work in but in general our fees for standard services will be 1-2 regions-$45, 3-4 regions $55, 5 regions $65, physical exams $75-125, X-rays $75-175
Q: How often will you see your patients? We will determine how often we need to see patients based on their individual care plans and the needs of the patients in order to give them the best care plan.
Q: How many patients do you need in your patient pool? Again this will ultimately be decided on the areas in which we practice. Small towns you would expect a smaller patient pool, bigger cities you would want a bigger pool. On average a patient pool for the bigger cities that most of us in our group is going to would be about 400-500.
Q: How will you determine your patent attrition rate? Our software in our offices will have a program in place to track our attrition. With those averages we will be able to see the bad months and things we might have done those months and find ways to improve on it.
What specific marketing and advertising plans will you do the first 3-6 months of practice to meet your goals stated above? Our main goal will be to advertise in the paper for an open house we would like to have and have drawings in order to get leads. With those leads we will start sending out mailers to people. Starting out our goal will be try to do as much as we can for less. Free web based advertising will be a huge goal for us...a web-page, facebook, twitter, myspace. Another easy and inexpensive way to get our name out and get leads is to have health talks held at the clinic. Our talks will again be based on our areas of locations weather we are in farming or industrial communities. We will also have our cards and information pamphlets displayed in other business settings in which we made relationships with the owners and employees.
Group 26 Scott, Alex, Brett, Dana, Jacob
how many new pts each month? We would like to see close to 25 new patients a week. This will allow us to build a good patient base and continue to add to the active patient pool, as well as meeting financial obligations.
ReplyDeletehow much will you charge for each of your services? 1-2 regions $35, 3-4 regions $40, 5+ regions $45, exams $70
how often will you see your patients? How often patients are seen will be based on the treatment plan needed by the individual patient. This is also based on where the patient is at in their treatment plan. Patients may be seen as much as 3-4x per week or as little as 1x every month or two.
how many patients do you need in your patient pool? We will need at least 500 active patients. Our goal however is to see as many patients as possible and to have all non-acute patients in wellness care.
how will you determine your patent attrition rate? The software in our office will have tallied this information for us. This will also allow us to keep track of patients’ that haven’t been seen in a certain amount of time as well.
The second topic to comment on will be:
What specific marketing and advertising plans will you do the first 3-6 months of practice to meet your goals stated above? We will be using word of mouth as a major marketing tool. By joining many community organizations we will get to know other professionals and members of the community and get our name out there aiding with word of mouth advertising. We will also have our name in the phonebook. We also plan to attend health fairs to talk to the public about chiropractic and what we can offer. We also plan to sponsor children’s sports teams and offer free sports physicals in the office during specified times.
Group 16- Stephanie, Ashlee, Ashlee, Heather, Kevin
How many new patients each month? We expect to see 4-5 new patients per month after opening a practice for the first three to six months. After increasing revenue and marketing, the number of new patients seen per month should increase to 10-20 each month by the end of the year.
ReplyDeleteHow much will you charge for each of your services? We will charge $40 for 1-2 regions, $45 for 3-4 regions, and $50 for 5+regions. Any number of regions adjusted with an extremity will add $10. An extremity adjustment alone will cost $30.
How often will you see your patients? Each patient management plan will be different. If there is an acute condition that has no contraindications to adjusting, we would see the patient 2-3x/wk for 2 weeks, then 2x/wk for 4wks. After 6wks we would reevaluate the condition and adjust the management plan accordingly.
How many patients do you need in your patient pool? The more patients the better of course. If we are planning on seeing five new patients each month for the first six months, we hope to see at least thirty patients in management plans by the mid point of the year. By the end of the year, we hope to see at least 100 patients under care.
How will you determine your patient attrition rate? Econnect by Future Health has efficiency applications that will calculate things like the attrition rate for us.
Marketing and advertising plans for the first 3-6 months? The best way to advertise our new business is to get involved in the community. This can be as little as helping out at your local church or sponsoring a little league team. Volunteering time at a local gym could also generate new clients. We could also write a health article for the local newspaper, or place an advertisement for an open house.
Group 20 Duane, Cole, Jon, Alex, Taylor
Group 10:
ReplyDeleteWe expect to see 25 patients a month during the first 4 months as we heavily promote the new practice and generate referrals. After that time the number will decrease as the initial surge slows down.
A pricing schedule of 36 for 1-2 regions and 42 for 3-4 regions along with 15 for an extremity is what we will set.
Each patient will have an individualized care plan. We would rather see our patients less and get them well faster so they can be out doing what they like to do.
At the end of the year we would hope to have seen 225 new patients. This will keep our office busy and have a steady flow of both new and established patient visits.
Attrition rations will be monitored in our office software by evaluating which patients haven't been in 3-4 months.
Markieting for our business will be mainly word of mouth at first along with a press release. We are going to have internal marketing programs such as referral clubs and giveaways to generate new patients from our existing patients. A website, facebook, twitter account, and yellow page ad will also be used.